This campaign is a love note.

I believe that stories have the power to change us. It's the belief that drives me to write novels and essays and that brought me to a career in communications and marketing after a decade spent teaching college students to wield their stories to inform, inspire, entertain, and provoke.

#PSWeLoveYou is a story like that. And of course, it's a love note: to the thousands of transgender, non-binary, and genderqueer children across America. It's also an expression of rage at a government that denies the lived experiences of these children, cuts off their access to lifesaving healthcare, robs them of community care and opportunities for joy, and tells them that they don't belong here.

Ten days ago, feeling overwhelmed by that rage and yearning to turn it into a story powerful enough to inspire action, I began reaching out to my contacts to see who was available to help. One week later, the #PSWeLoveYou team included three content marketers, a campaign analytics expert, two editors, a graphic designer, a podcast journalist, an educator and writer, a publicist, and a community organizer.

Our campaign has two goals:

1. Direct people to the Human Rights Campaign advocacy form, where the public can log comments opposing federal rule changes that will severely impact children's access to gender-affirming care

2. Encourage people to include a #PSWeLoveYou message of direct support to children impacted by these rule changes

The volume of comments will both help to slow the implementation of these rule changes and demonstrate to impacted families the size of the community supporting them, while the direct messages of support--which will be republished by our team on this website and shared on social media--will show transgender, nonbinary, and genderqueer children that they are loved and belong.

This is a grassroots campaign and we need your help.

Over the coming days and weeks, the #PSWeLoveYou team will be publishing podcast interviews, blog posts, and shareable social media content that educates people on the facts of gender-affirming care and amplifies the voices of children receiving this care, their families, and medical providers. Whether you download our resources or use our fact sheet to create your own, we hope you take something away with you and share it with the people you know.

Raise your voice with us, in protest and in love, and help us tell the true stories about gender-affirming care and the kids who rely on it.